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One Day
Course
This one-day programme
aims to build awareness
of the possibilities
when using the Internet
as a Marketing tool
for business and
illustrate real
examples of what
can be achieved.
It will describe
the most effective
methods of gaining
business from the
Internet. You will
be shown ‘best
practice’
marketing techniques
and how to identify
strategically what
is working online
for you or your
business. The programme
will relate to a
real case study
experienced by a
10 year Internet
Practitioner.
Delegates will gain
an understanding
of the Internet
strategically and
how it can be applied
to real business
problems, what the
Internet can provide
to businesses and
consumers, Knowledge
relating to a real
historical case
study - taken from
the trainer’s
own experiences,
an understanding
of what goes into
an effective marketing
campaign, an understanding
of legislative requirements
of sending email,
what is involved
when using search
engine as part of
their marketing
strategy, an awareness
of some of the principles
regarding optimisation,
understanding of
the strategic advantages
and disadvantages
exist when using
ad-words, understanding
of what is involved
with managing an
ad-words account,
an awareness of
what activity reports
would be relevant
to a delegates business,
what key metrics
are required and
how they could be
used as part of
the strategic decision
process, an awareness
of what real-time
technologies are
available and how
these can be deployed
into a business,
the required processes
for setting up an
eBay account and
an understanding
and relative comparison
between an eBay
Case study and their
own business.
The course is aimed
at start-up businesses,
established businesses
looking to take
their Internet marketing
seriously, businesses
who do not understand
Internet marketing,
businesses looking
to drive more sales
through their online
channel, companies
deciding on whether
they should have
a website.
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